In May 2011, Mood by me (named Id by Me then) hired me to settle in Shanghai and work on the launch of their new brand. The e-commerce specialized in customization. I had to transform the first step of the existing project (see below Before/After) into a fashionable and easy to understand brand experience.
Building creative editorial events teamed with a very inspiring marketing manager was only one my many experiences in China. I had the opportunity as a freelancer to explore UX and UI projects and really improve my skills set.