Lifebuoy – Lave toi les mains, ou sinon …

Les petits malins de l’agence Lowe (Indonésie) ont décidé , pour la nouvelle campagne des savons Lifebuoy, de parler directement aux germophobes que nous sommes tous devenus en ce début du 21ième siècle!

En effet osez avouer que vous n’avez pas un flacon d’antibactérien sans rinçage dans votre sac/poche/frigo (rayez la mauvaise réponse) et vous serez montré du doigt!

cliquez pour le zoom
You eat what you touch - cliquez pour le zoom

Eh bien là, pour vendre son savon, Lifebuoy nous rappel que « Nous mangeons, ce que nous touchons », et le résultat est étrangement bien foutu.
Étrange car le chat-croissant n’est pas très appétissant et bien foutu car en effet je me souviens de cette après midi de 1997 (prononcer dix neuf cent quatre vingt dix sept) où je me suis jeté sur ce chaton tout chaud juste après avoir caressé un croissant errant dans la rue …

Alors regardez bien ces images et n’oubliez pas de vous lavez les mains!

cliquez pour le zoom
You eat what you touch - cliquez pour le zoom
You eat what you touch - cliquez pour le zoom
You eat what you touch - cliquez pour le zoom

________________________________________________________________________________

Agence: Lowe, Jakarta, Indonesia
Directeur executif de création : Din Sumedi
Directeur executif: Firman Halim
Directeur artistique: Andruya Andrus
Photographe: Jeremy Wong, Nemesis Pictures
PostProd: Evan, Magic Cube
Publication: Aout 2008

Le site de l’agence Lowe :
lien direct
Le site des savons Lifebuoy : lien direct

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